The Winning Ecommerce

TWE 24: Adapting Your Business to Changing Customer Needs

Episode Summary

In this episode of The Winning Ecommerce Experience Show, Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Christina also discusses in details how she's made changes to the her business model and website from this pandemic.

Episode Notes

In this episode of The Winning  Ecommerce Experience Show, Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Specifically, Christina discusses. 

- How to future-proof and mitigate risks in your business

- How the pandemic has resulted in a change in her business model 

- How has her marketing strategy changed to retain customers and keep them engaged 

Christina is the founder of Kenz Woman, a popular lingerie ecommerce website in the Middle East 

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