The Winning Ecommerce

TWE 26: How to Use Content and Empathy To Grow In A Time of Crisis

Episode Summary

In this episode of The Winning Ecommerce Experience Show, Jessica Lister, Director of SEO at Trinity, discusses how brands can start communicating with customers with empathy and transparency. Jessica focuses on innovative ideas some leading ecommerce brands have done to keep customers engaged in this time of crisis.

Episode Notes

In this episode of The Winning  Ecommerce Experience Show, Jessica Lister from Trinity, discusses content marketing, empathy and innovation. Specifically, Jessica discusses. 

- How to use empathy in your marketing and communications

- How to up your content marketing game on a tight budget

- Different innovative ways to reinvent your brand and products during a pandemic 

Jessica Lister is a Director of SEO at Trinity, an ecommerce agency which helps online brands build smarter marketing practices and more innovative customer experiences.

This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required