The Winning E-Commerce Experience Show

Ep27 - Planning A Successful Google Ads Strategy for Ecommerce

Episode Summary

In this episode of The Winning E-Commerce Experience Show, Roy Steves from StatBid discusses how to build a winning Google ads strategy for ecommerce brands. Roy focuses on bidding strategy, using the right keywords for different parts of your conversion funnel and metrics you should be measuring, .

Episode Notes

In this episode of The Winning E-Commerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses. 

- What are the right metrics you should be measuring, why ROI may not be a good metric after all 

- Tips to manage and run small scale A/B tests

- The strategy used by a successful knitting brand, Connecting Threads

Roy Steves is the co-founder of StatBid, a full service Google Ads solution that specializes in Shopping & Text ads for ecommerce & D2C businesses.

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