The Winning E-Commerce Experience Show

EP11: Using Long Tail Keywords to Test The Market and Other SEO Tricks to Grow During COVID-19

Episode Summary

In this episode of The Winning E-Commerce Experience Show, Isaac Grinsdale, Head of SEO at TOAD Diaries, discusses how his company is adapting SEO strategy, keyword research and using data to inform the product offerings.

Episode Notes

In this episode of The Winning E-Commerce Experience Show, Isaac Grinsdale, Head of SEO of TOAD Dairies, discusses how to test the market and other tactics to adapt your SEO strategy. Isaac discusses:

- How to use long tail strategy and eBay to test the market

- A/B testing your email subject line

- Adapting marketing strategy and email campaigns for a more appropriate and sensitive response to COVID-19

Isaac Grinsdale is the Head of SEO at TOAD Diaries, a UK-based ecommerce store for personalised diaries and customised planners and notebooks. 

This show is brought to you by DataCue. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.